Collection: Bourjois

Bourjois: A Classic Beauty Brand That’s Making a Comeback

If you're a beauty lover who’s been around for a while, chances are you’ve already heard of Bourjois—a French cosmetics brand that’s been around for over 160 years! Whether you’re a long-time fan or a new convert, the brand is back in a big way, and it's bringing some of its most iconic products to the forefront once again. We’re talking about the return of fan favorites like the Little Round Pot Blushers and the cult-loved Healthy Mix Foundation—all available now at Superdrug. If you haven’t checked them out yet, you’re definitely going to want to! Here’s everything you need to know about why Bourjois is a brand worth getting excited about.

A Brief History of Bourjois: From Parisian Theaters to Your Makeup Bag

Bourjois wasn’t always the go-to brand for your everyday makeup needs. In fact, it all started in 1863 when founder Jérôme Bourjois developed his first makeup line for Parisian theater actors. The brand’s big breakthrough came with the creation of a unique blush powder that worked perfectly under stage lighting, but as you can imagine, it didn’t take long before everyday women wanted in on the action. By the 1920s, Bourjois was a major player in the beauty world, with chic products and cult favorites that became just as popular offstage as they were in the theater.

Fast forward to today, and Bourjois is still known for its high-quality formulas, super cute packaging, and affordable prices. It's the brand that manages to strike the perfect balance between luxury and accessibility—and it’s back in a big way.

Why We’re Obsessed with Bourjois Right Now

So, what’s the deal with all the hype? Here are just a few reasons we’re loving Bourjois at the moment:

1. The Little Round Pot Blusher — A Timeless Classic

Let’s talk about the Little Round Pot Blusher—if you’ve ever used this, you know it’s a true beauty classic. This iconic blush has been around for decades, and for good reason. The soft, velvety texture blends like a dream, giving you a natural flush without being too heavy or cakey. Plus, it comes in a range of shades that suit every skin tone, from peachy pinks to deeper berry tones. It’s the kind of product you can apply with your eyes closed—easy, effortless, and always flattering.

2. Healthy Mix Foundation — Flawless, Radiant Skin in a Bottle

If you’re into foundations that feel as good as they look, the Healthy Mix Foundation is one you need to try. This beauty is packed with vitamins (like vitamin C, E, and B5) that help to brighten and nourish the skin, while providing buildable coverage that leaves you with a fresh, radiant glow. The formula is lightweight, so it feels more like a skincare product than a heavy foundation. And if you’re looking for something that gives you that "my skin but better" vibe, this is your perfect match.

3. Rouge Edition Lipsticks — Luxe Lips Without the Luxe Price Tag

Looking for a new lipstick obsession? Bourjois’s Rouge Edition Lipsticks are everything. These beauties come in a wide range of shades, from sultry reds to soft nudes, and their creamy texture glides on smoothly, giving you full coverage in just one swipe. Plus, they have this gorgeous satin finish that’s not too matte, not too glossy—just perfect. They’re long-wearing, but they won’t dry out your lips, which is a huge win in our book.

4. Bourjois 123 Perfect Foundation — For a Flawless, Luminous Finish

Another cult favorite is the 123 Perfect Foundation, which is designed to tackle three major skin concerns: redness, dark circles, and dullness. The result? A glowing, even complexion that doesn’t look or feel heavy. It's a medium to full coverage foundation that has a beautiful luminous finish—ideal for those who want that lit-from-within glow without looking shiny.

5. Mascara That Delivers Volume & Definition

Last but definitely not least, Bourjois's Volume Glamour Mascara has been a long-time favorite for those looking for big, bold lashes. This mascara doesn’t clump, it lengthens, and it adds volume without weighing your lashes down. The result? Lashes that look fuller, longer, and more defined, all day long.

Bourjois's Return to Superdrug: What’s New?

If you haven’t already spotted Bourjois back on the shelves at Superdrug, you’re missing out! The brand’s recent relaunch has brought back some of its most-loved products, with updated packaging and a few new shades. Whether you’re a die-hard Bourjois fan or a first-timer, there’s something for everyone in this revamped collection.

And it’s not just about makeup. Bourjois is also focusing on sustainability with more eco-conscious packaging and formulas that are kinder to the planet. It's all part of the brand’s efforts to stay relevant and responsible in the modern beauty landscape.

Affordable Beauty with a Touch of Parisian Glam

One of the best things about Bourjois is that it’s always been affordable—no need to break the bank for quality products that perform. Whether you're picking up a trusty blusher or splurging on a new foundation, Bourjois gives you that Parisian glam look without the hefty price tag.

If you haven’t tried Bourjois in a while (or ever), now’s the perfect time to dive back in. From skincare-boosting foundations to cheeky blushers and stunning lipsticks, Bourjois has the essentials you need to complete your beauty routine. Plus, the nostalgia factor of using products that have stood the test of time is always a fun bonus.

So, next time you pop into Superdrug, make sure to give Bourjois a second (or first!) look. You won’t be disappointed. 💄✨