Collection: NARS
NARS Cosmetics is a high-end makeup and skincare brand known for its bold, artistic approach to beauty. Founded in 1994 by renowned French makeup artist François Nars, the company quickly gained a reputation for its innovative products, distinctive packaging, and bold color palettes. NARS initially launched with just twelve lipsticks, but the brand has since expanded to include a full range of makeup products, skincare, and brushes.
The company’s aesthetic is often described as edgy and empowering, embracing individuality and self-expression. NARS is famous for its use of vibrant colors, iconic product names, and chic, minimalist packaging. Some of its most notable products include the "Orgasm" blush, which has become a cult favorite, and its collection of foundations, lipsticks, and eyeshadows.
NARS emphasizes inclusivity in its product offerings, with a wide range of shades designed to complement a diverse range of skin tones. The brand also prides itself on innovation, often introducing new textures and formulations that push the boundaries of beauty.
In 2000, NARS was acquired by the Estée Lauder Companies, but it continues to operate as an independent brand within the conglomerate.
NARS has a reputation for being a luxury brand, blending high-performance formulas with an artistic, fashion-forward philosophy. Its products are sold globally in high-end department stores, specialty beauty retailers, and through the brand’s own e-commerce platform.